¿Por qué la gente compra en Trader Joe's? Reseñas
Evaluación: Este es un buen artículo que resume el atractivo de Trader Joe, que encontré como una cita de Wikipedia a pie de página:Trader Joe's targets 'educated' buyerHealth food, gourmet, bargain-hunter veins tappedTHE ASSOCIATED PRESSLOS ANGELES -- Trader Joe was born on a Caribbean beach.Not the founder of the chain, Joe Coulombe. But the concept.It was the late '60s. And Coulombe, owner of a handful of convenience stores, was sitting on that beach trying to figure out how to fight ... más sobre esto